30 September 2010, 0900Hrs, SPCC

Design Means Business
Educate, Empower, Transform




To be able to judge in the absence of established rule, to rely on feel and not just facts, to be sensitive to qualitative relationships in a big picture – these are skills and habits of mind that must complement traditional analytical thinking if we are to deal successfully with a complex, not fully predictable world.

Design thinking is less about neat sequential steps and more about experimentation. It is thinking in context – understanding people and practices in the context of their total human experience. It is thinking that is eminently suited to innovation and holistic education.

How can design thinking make a difference, groom a new generation of SP graduates, transform SP education? These are the focal points for EETC 2010.


The arts teach students to act and to judge in the absence of rule, to rely on feel, to pay attention to nuance, to act and appraise the consequences of one’s choices and to revise and then to make other choices. (Elliot W. Eisner, John Dewey Lecture 2002)